- TikTok/Instagram rivalry moves into photo-sharing
Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.
- Twitter to reinvest in trust and safety amid child abuse claims
Analysis: The company is rehiring content moderators ahead of a likely grilling in front of US Congress, but talent may come at a shortage.
- Will BeReal’s embrace of brands and celebrities pay off?
Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at “authenticity”?
- Channel 5 grows linear share in 2023
Analysis: The broadcaster increased its share of linear channels by 5%.
- Amazon Prime Video with ads: what we know so far
Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?
- Google 1% cookie deprecation: what will change?
What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
- 5 reasons Warner Bros Discovery and Paramount are discussing merger
Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?
- New York Times lawsuit exposes split in publishers’ strategies
Analysis: It was only a matter of time before a major publisher took the leap to sue OpenAI.
- Spotify set to axe 1,500 jobs in ‘incredibly painful’ cuts
Daniel Ek, Spotify CEO, has announced job cuts equating to 17% of the audio company’s workforce.
- TikTok launches Pulse Premiere in the UK to connect brands with premium publishers
The solution, which launched in the US market in May, allows brands “control and predictability” to place their ads directly after content shared by premium publishers shown in TikTok’s For You feed.
- Guardian and Sony ink ‘first-look’ content rights deal
Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?
- Are streamers’ ‘aggressive’ cost-cutting plans paying off?
Warner Bros. Discovery and Disney’s latest earnings calls both emphasised cost-cutting measures and moving to streaming profitability in 2024.
- ‘Barely scraping the surface’: Amazon’s ads growth bolstered by sponsored products and new offerings
Analysis: A surge in Amazon’s advertising business has confirmed one of media’s most important trends right now.
- Threads: Competing against X has become a one-horse race
Analysis: Threads’ nearly 100 million MAUs after three months dwarfs Mastodon and Bluesky’s userbases.
- Netflix takes page out of Disney retail playbook
Analysis: Netflix’s move into retail is an extension of its experiential offering, but with a bite-sized lesson from what makes Disney’s parks so great.
- Reach revenue slips 8% amid Facebook’s ‘de-prioritisation of news’
Analysis: Social media sites’ changes have had a significant negative effect on all publishers relying on digital advertising revenue.
- UK box office continues momentum in September
September’s box office was 13% higher than last year’s, as cinemas return to post-Barbenheimer audience growth.
- Wikipedia co-founder announces Twitter rival ‘pilot’
Analysis: Jimmy Wales did not reveal details about Trust Café, which has quietly launched with few features.
- How TikTok is quietly working to beat Google at its own game
Young users have increasingly begun turning to the short-form video platform as a Google alternative, so it’s no surprise TikTok has looked to take advantage by improving its search function.
- Social media companies are leaning into direct messaging
Pandemic-era social media darling Clubhouse is betting a shift to DMs will rescue the company from user decline. They aren’t alone, as other platforms are turning their focus towards messaging as a key way to retain engagement.
Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.
Analysis: The company is rehiring content moderators ahead of a likely grilling in front of US Congress, but talent may come at a shortage.
Analysis: BeReal is launching features aimed at attracting brands and celebrities to the platform. Will advertisers care? And will users loathe an influx of attempts at “authenticity”?
Analysis: The broadcaster increased its share of linear channels by 5%.
Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?
What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.
Analysis: Any merger would “not be of equals”, critics say – but what would be the benefits?
Analysis: It was only a matter of time before a major publisher took the leap to sue OpenAI.
Daniel Ek, Spotify CEO, has announced job cuts equating to 17% of the audio company’s workforce.
The solution, which launched in the US market in May, allows brands “control and predictability” to place their ads directly after content shared by premium publishers shown in TikTok’s For You feed.
Analysis: Does a deal between media owners herald a greater use of journalism in entertainment media as publishers seek to diversity revenues?
Warner Bros. Discovery and Disney’s latest earnings calls both emphasised cost-cutting measures and moving to streaming profitability in 2024.
Analysis: A surge in Amazon’s advertising business has confirmed one of media’s most important trends right now.
Analysis: Threads’ nearly 100 million MAUs after three months dwarfs Mastodon and Bluesky’s userbases.
Analysis: Netflix’s move into retail is an extension of its experiential offering, but with a bite-sized lesson from what makes Disney’s parks so great.
Analysis: Social media sites’ changes have had a significant negative effect on all publishers relying on digital advertising revenue.
September’s box office was 13% higher than last year’s, as cinemas return to post-Barbenheimer audience growth.
Analysis: Jimmy Wales did not reveal details about Trust Café, which has quietly launched with few features.
Young users have increasingly begun turning to the short-form video platform as a Google alternative, so it’s no surprise TikTok has looked to take advantage by improving its search function.
Pandemic-era social media darling Clubhouse is betting a shift to DMs will rescue the company from user decline. They aren’t alone, as other platforms are turning their focus towards messaging as a key way to retain engagement.