Kantar has hired Natalie Vander Vorst to lead its consulting practice, which advises brands on commercial and marketing growth strategies.
In the new role Vander Vorst (pictured, main image) will lead a team of 150 people and focus on demand generation, brand and creative positioning, sustainability, retail optimisation and organisational performance. She will report to Amy Cashman, executive managing director, Insights division, UK & Ireland at Kantar.
She joins from Publicis Groupe where she worked for eight years, most recently as executive global vice president of client advising businesses on marketing, digital transformation, brand building and opportunities to expand share and revenue in challenging markets. Vander Vorst was in charge of PG One, Publicis Groupe’s dedicated agency for Procter & Gamble.
Prior to her time at Publicis, she held roles at WPP agencies for 10 years.