Independent media agency, John Ayling & Associates (JAA Media), has been appointed by youth homelessness charity, Centrepoint, to handle its media planning and buying following a competitive pitch.
Centrepoint aims to end homelessness among the under-25s in the next 15 years. This comes at a time of record demand as in the last year the number of homeless young people needing emergency food support has quadrupled.
The brief for JAA Media is to help Centrepoint navigate “the challenging macroeconomic times ahead” while planning around its product offering comprised of brand, acquisition, legacy, mass participation events and advocacy.
The incumbent agency was All Response Media.