Ivey gets EMEA role as MiQ eyes expansion

Ivey gets EMEA role as MiQ eyes expansion

Programmatic media partner, MiQ has announced three promotions across its senior executive management team to bolster its European expansion.

Giles Ivey (pictured) has been promoted to EMEA CEO (previously UK CEO), Van Sideras has been named EMEA COO (previously UK MD), and Freddie Turner moves to the role of UK MD (previously strategy director, UK).

A stalwart of the industry, Ivey joined MiQ almost three years ago having previously been a non-executive board member and then global CRO at Avid Media.

Prior to this, Ivey was managing director UK, at Collective, where he oversaw the acquisition of the company by Time Inc. UK.

Drawing upon his leadership and experience of building MiQ’s UK and global business, Ivey is tasked with replicating this success across EMEA, continuing to report into Richard Dunmall, president of MiQ, with the support of the new senior executive team.

“We’ve globalised in all the English-as-a-first language markets, and over the last 15 months we’ve entered into China and India – the second biggest and one of the fastest-growing markets in the world, respectively,” Ivey said.

“Our expansion into EMEA represents the next piece in MiQ’s global story. We’ve already got a business unit in Germany and now we want to turbocharge this growth, bringing our clients and agency partners with us on this journey to new markets.”

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