ITV will combine its strategy and policy teams under Magnus Brooke, current director of policy and regulation.
Brooke has been promoted to the new role of group director of strategy, policy and regulation and will continue to sit on the management board.
He will report to ITV CEO Carolyn McCall and be responsible for group strategy.
This will be effective from October 2022 and follows the decision by Dan Colton, current director of strategy and transformation, to take a role outside of ITV.
It forms part of a wider leadership restructure with Samir Ahmad being promoted to director of group strategy and Gareth Barr to director of policy and regulation.
Ahmad and Barr will both report in to Brooke.
Brooke said of his appointment: “This is a great time to be taking board responsibility for strategy at ITV as we turbo-charge our streaming strategy with the launch of ITVX later this year and as we continue to build a world leading TV content production business.”
He added: “It’s also really exciting to be able to integrate our strategy and policy thinking as we look forward to a new era for Public Service Media.”