Is now a good time to ask for a raise in the media industry?

Is now a good time to ask for a raise in media?
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Strike when the iron is hot, advises Suzie Coen from Mediatel Jobs’ partner Jobbio.


You’re good at your job, you may even be great at it. You’re an integral member of the team as well as an advocate for the wider business. Why wouldn’t you feel you’re in an ideal position to ask for more money at work and to get it? And as inflation continues to rise and you’re paying more each month for basic essentials, can you really affordnot to try your luck for a raise right now?

Undoubtedly, it’s been a rocky few years for the UK media industry which has faced questions of public trust, commercial viability and relevance amongst younger audiences. While it is better than it has been in the past, trust in advertising remains low: an Ipsos Mori poll in October 2020 found just 13% of UK adults trusted advertising executives to be truthful, compared with 16% in the case of government ministers.

Media and agency employees are burnt out by client demands, not to mention relentless schedules and overwork. The requirement to produce work at speed for multiple platforms has made many media jobs a very delicate balancing act.

So strike when the iron is hot. If ever there was a good time to go ask for that raise, it’s almost certainly now. Here’s a blueprint for how to do it and what to do if the response is no.

Know your worth

Remind yourself and your boss of the value you bring to the table such as boosting productivity, increasing revenue and delivering on goals ahead of time.

Research the market

Research the market place, review salary surveys, speak to recruiters and find out what others in your position are actually earning.

Perfect your timing

Take advantage of ‘high-leverage’ moments — successes and victories you’ve delivered — to share your compensation goals with your manager.

Expect some resistance and be prepared to fight your corner. But don’t treat this like it’s your only option. If your employer isn’t willing to budge, there is good news. Most people receive a salary increase of anywhere between 10-20% when they change jobs. Now is a great time to reach for something better.

Your first stop? The Mediatel Job Board where you can browse thousands of open media roles right now. Here are three hiring this week…

McCann Central

Why Work Here: If you’re longing to craft your creativity, know that the successful candidate for the role of Creative Team/Conceptual Copywriter will also get the chance to work alongside award-winning industry greats and develop culture-shaping work for some of the world’s biggest brands.

About The Role: Based in Solihull with a hybrid remote work policy, this is a full time role. You’ll be responsible for originating big campaign ideas and creating original copy for clients in an array of industry sectors.

Check It Out: Discover more open roles at McCann Central.

Wild Brain

Why Work Here: Kids’ media and tech company, Wild Brain makes and shares preschool and children’s entertainment on YouTube, Amazon Video Direct and ROKU. Its content reaches one in three children globally with over four billion monthly views, engaging families everywhere. The company is on the hunt for a dynamic Communications Manager who will promote, drive and build the profile of this entertainment brand, licensing agency and tech company.

About The Role: Reporting to the head of trade marketing and PR, the Communications Manager will manage all external trade and internal communications. The role is full time and enjoys a hybrid model, balancing collaboration in-office and remote work.

Check It Out: For other open roles at this digital media leader, head to Wild Brain.

The Growth Foundation

Why Work Here: If your passion lies in promoting healthy living and you instinctively know what ‘great’ looks like in digital marketing, the role of Digital Marketing Manager at this future-focused plant-based product company could be just for you.

About The Role: The Growth Foundation is looking for an all-rounder who’ll oversee digital marketing strategy, social media management and community building and who’ll enjoy working with a small close-knit team. The full time role offers a hybrid working pattern, working a blend of head office based in Battersea and working from home on Tuesday and Thursday each week.

Check It Out: Discover more open roles at The Growth Foundation.


For more career opportunities, visit the Mediatel Job Board

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