Instagram is testing two new ways for users to shape their own experience on the platform.
The Meta-owned social media company is trialling the ability to mark multiple posts in the Explore page as “Not Interested”, which will prompt Instagram to immediately hide those posts and refrain from showing users similar content in the future.
Instagram will also “soon” be testing a feature that would allow users to restrict Instagram from recommending posts that contain words, phrases, or emojis in captions or hashtags that are not interesting to you.
The move comes following a bevy of changes to Instagram’s recommendations algorithms to make the platform more like short-form video competitor TikTok.
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