IAB UK adds audio, gaming and CTV to Gold Standard

In brief

IAB UK has widened its Gold Standard initiative so audio, gaming and connected TV advertising companies can be certified.

The new criteria also brings in a focus on improving end-to-end transparency of the digital advertising supply chain. Gold certified companies must commit to using IAB Tech Labs’ tools to address scams, ad fraud and viewability and verification measurement.

Activision Blizzard Media, Auto-Trader, Global, GroupM, Hearst, Index Exchange, Magnite, Meta, Omnicom Media Group, The Guardian and TikTok are the first IAB UK members to be certified Gold Standard under these expanded rules.