HBO releases '50 Years of Firsts' brand campaign to celebrate 50th anniversary

In brief

HBO is turning 50 on November 8 this year, and the Warner Bros. Discovery company has released a brand campaign to promote the subscription service in celebration.

Over the 50 days leading up to the anniversary, HBO will share sneak peeks—such as first look trailers, cast and behind-the-scenes photos, unreleased footage, and script excerpts—from upcoming HBO Originals, including House of the Dragon, The Last of Us, Succession, The White Lotus, and more.

In addition, HBO has released multiple videos on YouTube, including a retro montage of HBO logos.

The campaign will also be supported on social media, and HBO has also created unique pages for HBO Max to highlight the anniversary.