GroupM has officially merged Essence and MediaCom in the UK, making EssenceMediacom the country’s largest regional agency network.
Kate Rowlinson, formerly MediaCom UK’s CEO, will lead EssenceMediacom in the UK and Ryan Storrar, previously Essence’s EMEA CEO, will take charge of EssenceMediacomX, a new division created to avoid client conflicts. For example, the combined network now holds accounts with BT (inherited from Essence) and Sky (a MediaCom client).
EssenceMediacom also includes EssenceMediacom North across Manchester, Leeds and Birmingham, EssenceMediacom Code, and EssenceMediacom Scotland, which all fall under Rowlinson’s leadership.
EssenceMediacom employs 10,000 people across 120 offices and is led by Nick Lawson as global CEO.