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Global’s DAX expands audio ad contract with SoundCloud

Global’s DAX expands audio ad contract with SoundCloud
News in brief

Global’s digital ad exchange (DAX) has retained and expanded its exclusive audio advertising contract with music entertainment company, SoundCloud.

The partnership will now include DAX selling integrated campaigns, artist and track sponsorship, events and custom partnerships in the UK.

This is in addition to spot ads which have been available to advertisers since 2016 when the partnership was originally signed.

DAX’s technology gives advertisers access to more than 130 million people listening to music streaming services, digital radio, and podcasts around the world.

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