Global refreshes Smooth Radio brand

Global refreshes Smooth Radio brand
Presenter Kate Garraway and Smooth Radio's new logo. Credit Global.
In brief

Global has introduced a new logo and strapline for Smooth Radio for the first time in 10 years.

The new logo has changed the shape, colour and position of the words “Smooth Radio”, and the strapline has been updated from “Your Relaxing Mix ” to “Always the best music”.

A spokesperson from Global said: “Our new strapline recognises that Smooth is packed with the best music from iconic artists across the decades. The new visual identity is fresh and modern, moving on from the strong purple to a cleaner, brighter look and feel.”

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