Global AVOD revenues to reach $91bn by 2028

In brief

Global revenues from advertising-funded video-on-demand services (AVOD) will more than double in the next six years, from $38bn.

Digital TV Research found 15 platforms; six global, five from the US, and three from China, would make up more than $1bn in revenues by 2028.

Simon Murray, principal analyst at Digital TV Research, highlighted hybrid tiers including “major platforms”; Netflix, Disney+, HBO and Paramount+ which would account for a quarter, or $22.6bn, of global AVOD revenues by 2028.