Shazia Ginai will move from Neuro-Insight to join Catalyx as chief growth officer at the end of November.
Ginai has been at Neuro-Insight, the neuromarketing and neuroanalytics company, since 2017, starting as head of business development before becoming CEO in 2019.
She has previous roles in insight and research at GHD and Procter & Gamble.
Catalyx is a consumer insight platform focussed on brand building through its proprietary Consumer Activation System.
According to Ginai’s LinkedIn post, Pranav Yadav and Holly Jordan will take over leadership of Neuro-Insight.