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Ex-Global and Primesight execs found DOOH startup

Ex-Global and Primesight execs found DOOH startup
News in brief

Former Global and Primesight directors, Tim de Monte and David Peters, have launched a digital out-of-home business called iQ OOH.

iQ OOH will offer advertisers a network of 400 large format digital screens across the UK and promises “agile outdoor advertising that can match any budget”.

The business will be based out of London but will rent its digital screen inventory from Wildstone, an outdoor infrastructure business.

iQ OOH plans to run campaigns from November which can be bought programmatically.

Editor’s note. This article has been edited since publication.

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