Ex-Global and Primesight execs found DOOH startup

Ex-Global and Primesight execs found DOOH startup
News in brief

Former Global and Primesight directors, Tim de Monte and David Peters, have launched a digital out-of-home business called iQ OOH.

iQ OOH will offer advertisers a network of 400 large format digital screens across the UK and promises “agile outdoor advertising that can match any budget”.

The business will be based out of London but will rent its digital screen inventory from Wildstone, an outdoor infrastructure business.

iQ OOH plans to run campaigns from November which can be bought programmatically.

Editor’s note. This article has been edited since publication.

Mediatel operate two essential services for the OOH industry. SPACE is a collaboration between IPAO and Outsmart and is the most comprehensive and up-to-date list of inventory in the UK. The RouteAPI is a SaaS solution that enables easy integration of Route audience data into client's systems. See mediatel.co.uk for more information. To find your new job in out-of-home visit Mediatel Jobs a dedicated marketplace for media, advertising, martech and adtech roles.

Media Jobs