EssenceMediacom, the recently-merged GroupM’s media agency, has appointed three people to its EMEA executive leadership team with a focus on data, technology, analytics and media solutions.
Barbara Blanzat Henao will become head of analytics and insight for EMEA, while Sherif Guindy takes on the position of chief data and technology officer for the same area.
Michelle Patrick assumes the role of chief media solutions officer for the region.
They will all report into Tim Irwin, EssenceMediacom’s CEO in EMEA, and held previous roles at the separate agencies before the merger.
