DoubleVerify extends measurement solutions to Netflix advertisers

In brief

DoubleVerify has extended its media quality measurement solutions to Netflix advertisers.

As a result of the partnership with the streamer, beginning today, Netflix advertisers can now use DoubleVerify to check that their video ads are safe from fraud and invalid traffic, and are fully viewable by real people.

Mark Zagorski, CEO of DoubleVerify, said of the announcement: “Our partnership ensures that campaigns on Netflix fulfil essential quality standards that drive optimal outcomes.”

Recent research expects video-on-demand revenue from ad-funded platforms (AVOD) to outgrow subscription revenues (SVOD) over the next five years.

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