Disney ‘exploring membership program’

Disney ‘exploring membership program’
News in brief

Disney is exploring a membership program similar to Amazon Prime that would bundle discounts between its various streaming services, parks, resorts, and merchandise, according to a report by The Wall Street Journal.

The effort is reportedly supported by Disney CEO Bob Chapek.

The Journal writes that Disney’s has been referring to the development, which is still in “early stages”, as “Disney Prime”, though that will not be the name of the eventual program.

Other media companies are also seeking bundle opportunities with existing membership programs, such as Paramount+, which was added to Walmart+ last month.

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