The French Data Protection Agency (CNIL) has proposed a fine of €60m ($65.4m) for adtech company Criteo for alleged breaches of European general data protection regulations following an official investigation.
This is after digital Privacy International filed a complaint against a number of adtech companies in 2018 stating their practices were not in compliance with GDPR rules, calling Criteo “a manipulation machine” because of its tracking, targeting and data processing techniques that provide “individual-level shopper predictions”.
In a statement, Ryan Damon, chief legal officer at Criteo said: “We strongly disagree with the findings in the CNIL investigator’s report, both on the merits relating to the investigator’s assertions of non-compliance with GDPR and the quantum of the proposed sanction. We find the merits of this report to be fundamentally flawed, and the proposed sanctions to be incommensurate with the alleged non-compliant actions. We look forward to further dialogue with the CNIL as well as to defend our case to the ultimate arbitrator of a final decision.”
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