Consumer ABCs: Women’s Lifestyle

Consumer ABCs: Women’s Lifestyle

Only three of 17 titles in the women’s lifestyle magazine market managed to record any period-on-period circulation growth during the first six months of the year.

Conde Nast’s Tatler saw its total print and digital circulation rise a marginal 0.1% to 79,100, while The Stylist Group’s flagship title, Stylist, grew 0.2% to 404,400. Hearst’s Harper’s Bazaar recorded the largest growth over H1, up 1.1% to a total circulation of 117,600.

Meanwhile, market leader Good Housekeeping saw its circulation fall -6.4% over the period and -1.4% over the year, totalling just under 423,000.

The circulation of Bauer Media’s most popular title in the market, Yours, also took a hit, down -3.7% both over the period and over the year to a total of 233,500.

Other titles to record notable PoP declines include Cosmopolitan (-14.1%), HELLO! (-12.2%), John Lewis Edition (-12%) and Prima (-5.4%).

However, HELLO! Fashion Monthly fared the worst, as the title saw its total circulation plummet -22.4% PoP and -14.3% YoY to 65,000.

Elsewhere, both Vogue and Vanity Fair recorded no change in circulation over the period, holding steady at 192,200 and 70,100, respectively.

Correction: An earlier version of this article, which featured incorrect table data, was published in error at 12:30pm on 15 Aug. It was removed after 15 minutes. Mediatel apologises for any inconvenience caused.

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