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Coca-Cola launches FIFA World Cup ad campaign

Coca-Cola launches FIFA World Cup ad campaign
News in brief

Coca-Cola launched its “Believing is Magic” global ad campaign for the FIFA World Cup this week.

The brand kicked off an “integrated, digital-driven campaign”, which will unfold over the coming months, with a series of digital films depicting fans’ devotion to their national teams.

The “Believing is Magic” campaign will also include the creation of a digital social hub, an exclusive partnership with Panini to create 14 exclusive player stickers for fans to collect and trade both physically and digitally, and a continuation of the FIFA World Cup Trophy Tour.

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