Advertisers would be well-advised to treat the growing AVOD market as an opportunity akin to broadcast, not just digital.
At the heart of the Netflix phenomenon lurks a serious structural flaw.
In her first industry conference appearance, Netflix’s president of worldwide advertising Jeremi Gorman has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.
In brief: ‘Wednesday’ scored 341.23 million total viewing hours, besting this year’s ‘Stranger Things 4’.
The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.
HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.
In brief: the move is an expansion of Netflix’s desire to crack down on password sharing.
Netflix has poached five executives from Amazon, Snap, TikTok, and YouTube as it grows its ad sales team.