Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.
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Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.
ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.
Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.
The company plans to launch more channels in more genres this year.
Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.
Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay.
Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.
Pay-TV subs are predicted to decline by 8% across Western Europe by 2029, according to the latest report by Digital TV Research.
Ahead of Connected TV World Summit, speakers share their thoughts.