More Social Media articles
This is the worst media employee ever. But he can’t be fired, warns the editor-in-chief.
Delegates at the Conscious Advertising Network’s conference struggled with the ethics of funding social media companies that spread hate speech and misinformation.
The Media Plan: We explore the strategy behind the People’s Postcode Lottery’s new campaign that features a collaboration from rival broadcasters ITV, Channel Four and Sky.
TikTok is presenting itself not as social media, but as an entertainment company with a focus on community. But is it actually just a form of “soma”?
Research from Columbia University’s Initiative for Policy Dialogue found that Meta and Google jointly owe more than $12bn to US news publishers alone annually.
News publishers still rely on social media platforms for added reach. World Media Group’s CEO asks how they are leveraging their strong brand values on social to drive audiences.
There’s a big difference between being relevant to people and personalizing your communication, writes SocialChain’s group strategy director.