These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.
More Opinion articles
Could a longer transformation period to prepare for full digital, a move to “artisan” and a concerted marketing effort shift the timeline?
Disability is still missing in many inclusivity drives. But there are many ways brands can target disabled people, with influencers playing a key role.
The trend of skincare products targeting children, promoted by young influencers with the support of cosmetics companies, is a damaging one. Brands can and should do better.
| Sam Bird
We need to understand “the most powerful force to influence consumer behaviour” to leverage them on behalf of brands.
Stop being ashamed. There is an abundance of fantastic work and innovation taking us on the journey back to a proud industry.
A positive football story, a YouTube interview, a feature on two leading women… another dramatic political front page may be incoming.
The benefits of structured training go beyond acquiring “hard skills” for rising talent and their employers.
As election spend is set to rise, new Route research can help political planners target marginal seats via a high-reach, trusted medium.
Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.