Pride Month reminds us of the progress LGBTIQ+ has made in media and marketing. But brands are increasingly regarded as fair play in a battle to control the narrative of what is decent, warns Jan Gooding.
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The push to hire from more diverse backgrounds needs to be backed up with more support to help people acquire the knowledge and skills they need to perform, warns Jan Gooding.
Any brand who manages to move, astonish, entertain, or amuse a crowd in a cinema environment benefits exponentially, writes Jan Gooding.
My recent experience of an online marketing tactic shows the negative impact of chasing numbers ahead of the quality of context and effectiveness.
People or profits? How about benevolence, argues Jan Gooding.
Employers should not wait for a change in law to support women through a phase which may affect short-term performance just before their most productive years.
The focus for 2023 should be on retention rather than recruitment argues Jan Gooding
Throughout 2022, The Media Leader has fielded exceptional opinions and perspectives from a number of columnists, industry veterans, and fresh voices.
We are seeing a trend where chief people officers are being given responsibility for defining a company’s purpose. Advertisers and media brands need to task the right people with making meaningful change happen, writes Jan Gooding.
It’s time middle managers and their work are more appreciated in media.