We are seeing a trend where chief people officers are being given responsibility for defining a company’s purpose. Advertisers and media brands need to task the right people with making meaningful change happen, writes Jan Gooding.
More Jan Gooding articles
It’s time middle managers and their work are more appreciated in media.
The most important issue facing our industry right now is our fractured working culture and approach to learning and development.
This is a moment for some quite radical rethinking from businesses as to what their employees and customers want most from them this winter, or next winter will be worse.
Are brands striving to be an interesting guest when visiting us in our most intimate spaces?
There are important marketing insights as to why ‘Don’t Look Up’ is apparently popular while failing to win over critics, argues Jan Gooding.
Jan Gooding states the case for re-emerging from behind the screen and returning to workplace environments.
Sexual harassment at work is going to return, so we need to create the environment where it gets reported and responded to appropriately, writes Jan Gooding
Jan Gooding shares the experiences of diverse hires that didn’t fit into agency culture and a check-list for change
We are in a unique position to challenge our assumptions around climate change and join the dots for brands, says Jan Gooding