More Features articles
It’s silly season and news is drying up – so it’s a good job Research the Media’s Richard Marks is on hand to share his top ten ways to derive whatever meaning you like from figures that should really be telling a different story.
What were the people involved in the Home Office’s controversial “go home” mobile billboards thinking when they helped produce them? From the agency to the billposter suppliers, Route’s James Whitmore asks why we too often hide away from ethical decisions.
Following Thom Yorke’s withdrawal of Atoms for Peace from Spotify, the question of monetising media content has re-surfaced. So what’s the solution? GfK’s Ryan Garner takes a look at the options.
The future looks bright for paid digital video and brands need to get on board – not just big, well-established brands, but the small and medium ones too. So why has it taken so long for paid digital video to come within touching distance of the big time, and where exactly is the spectacular growth going to come from? Mindshare UK’s head of digital development Nick Adams explains…
Route’s managing director, James Whitmore, examines how technological innovations in the way we communicate have evolved throughout history, from an Edwardian Royal Mail to today’s Google Glass – and asks how much, in this digital age, has really changed at all.