The Media Leader is launching a new podcast this week as we continue to develop our publication’s growing audience across different platforms.
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Amazon, Acast, YouTube, and Global were among the companies featured at the event with key information for advertisers and media-buyers.
The Media Plan: Pet food brand Lily’s Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial “pet parents” at key times of day.
Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.
We asked several leading figures for their view on what the biggest challenge will be next year and what our publication should focus on.
The Media Plan: Shelter’s latest campaign has been designed to resonate with a left-leaning, progressive, politically engaged, urban audience.