Total box office revenue for August surpassed £104m, which is 67% higher than August 2022 and brings year-to-date box office 10% above this time last year.
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Partner content: Ready to make a big impact? Incorporate cinema advertising into your launch campaign to boost brand perception and leave a lasting impression on your audience.
Host Jack Benjamin is joined by editor Omar Oakes and reporter Ella Sagar to discuss the latest news around the media industry in a new podcast format.
The UK’s largest cinema ad sales house has today launched its first Cinema TVRs report on the Mediatel Connected AV app to align its measurement with other AV channels.
Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, delegates heard today.
The UK’s largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.
TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.