Campaign to go monthly

Campaign to go monthly

Haymarket has announced that its media and marketing magazine Campaign – a year before it reaches its 50th anniversary – is set to change its print frequency from weekly to monthly.

The publisher said the move is “designed to enhance Campaign’s digital and print package to cater to the needs of today’s global creative marketers.”

There will be two print editions published in July, with a break in August while the redesign takes place.

Philip Swinden, managing director of Haymarket Business Media, said: “As we continue to invest in our largest markets and grow our global networks, our new vision for Campaign will seek to engage our audiences across the marketing, advertising and media communities in new and exciting ways, while actively responding to the insights we gleaned from our readership research.

“This is an incredibly exciting time in our evolution, particularly with two newly created global correspondent roles, so we look forward to revealing the new concept to readers in September.”

Early last year Harmarket closed longstanding titles Marketing Magazine and Media Week and folded them into an expanded version of Campaign.

Media Week, which had been in existence for more than 25 years, went online-only in 2009 and borrowed much of its content from other Haymarket media titles.

This week’s news also follows a recent refocus for Campaign US, which will see it integrated much more closely with its editions in the UK and Asia, both editorially and commercially.

The latest ABC figures show that Campaign has a circulation of just over 20,000.

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