The Big Ten NCAA conference is nearing a $1bn TV deal with Fox, CBS, and NBC, according to reports.
Each network is likely to pay around $350m for their share of the media rights.
ESPN pulled out of negotiations this week according to The Athletic, ending a relationship that spans 40 years once the current rights expire in 2023.
The Big Ten is rumored to also be adding a streaming package to the deal, but a partner has not yet been revealed.
The oldest division I collegiate athletic conference in the US, the Big Ten has expanded in recent years, adding UCLA and USC beginning in 2024 to encompass 16 schools across the country.