BARB awards Ipsos panel expansion recruitment contract

In brief

Measurement organisation BARB has awarded its panel expansion recruitment contract to Ipsos.

The market research and consulting firm will be tasked with recruiting additional homes to BARB’s nationally-representative panel of UK households.

BARB’s current panels include 5,150 homes, which it is seeking to grow to 7,000.

Ipsos expects to be able to grow the panel to its target by Q2 2024.