This week Simon Andrews, founder of Addictive! takes a look at how businesses are dealing with digital transformation, the blurring of lines between online and offline commerce, and new speculation surrounding the iPhone.

In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at the growing ad tech battlefield, the problem of discovering new apps and expectations surrounding Apple.

In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at how video is evolving, whether it’s the end for apps and more on Uber’s latest development into the grocery delivery space.

Following Murdoch’s proposed – and rejected – $80 billion offer for Time Warner, Simon Andrews examines the reasons behind the move – and wonders whether somebody else will step up to fight him for the deal.

In this week’s round-up of all things mobile, Simon Andrews, founder of Addictive!, looks at how Google is taking on Amazon in the grocery race, and the growing threat from China.

In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at embracing digital, the latest mobile adspend forecasts and new developments in the mobile money space.

In his round-up of everything mobile, Simon Andrews, founder of Addictive!, this week looks at Google’s developer conference, new ad formats and the Internet of things.

With the launch of the long-awaited Amazon Fire this week, Simon Andrews, founder of Addictive!, asks whether it really has the potential to go into direct competition with the iPhone…

Apple is building an internal agency with 1,000 people and using them to compete with their long time agency partner TBWA. Can this really shake things up? asks Simon Andrews, founder of Addictive!

In this week’s round-up of everything mobile, Simon Andrews, founder of Addictive!, looks back at the key take-outs from the 2014 Apple Worldwide Developers Conference.