Forget the TFI Friday Revival, says Richard Marks of Research the Media. The one show we should be bringing back from the dead is Top Of The Pops – and here’s why.
ARCHIVE ▸ Richard Marks
With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media’s Richard Marks.
With another fall in ratings for the top shows on the ‘biggest TV day of the year’, Research The Media’s Richard Marks asks: is the issue the content, or a deeper change in what we now do on Christmas Day?
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…
What really matters to broadcasters, platforms, advertisers and agencies? The 2014 European Television and Radio Symposium aims to find out, writes Richard Marks.
As Research the Media’s Richard Marks surveys the fallout from the Scottish referendum, he notes that political polling also has important lessons that apply to the challenges of measuring media behaviour.
The national newspaper industry is rethinking audience measurement – but is the debate just about whether the NRS is moving quickly enough to embrace online platforms – or is it about whether you actually believe print is dying?