News UK has launched a first-party data platform, giving advertisers access to 36.5 million digital readers. 

The first metric to be tested will be a Cost Per Completed View – a guarantee that clients will only pay for video ads viewed in full

Starcom has launched an automated media booking bot, which when tested by the Publicis-owned agency was found to improve speed and accuracy by up to 50%. 

Bauer Media has launched a targeted advertising solution, using first-party data from its publishing and radio websites.

Demonstrating ESG values and actions to brands could give agencies marginal gains over their competitors, IPA president says

Channel 4 and Sky today announced they have renewed and expanded their long-term commercial partnership

Publicis Media-owned, Spark Foundry is launching apple scented OOH sites on behalf of Jack Daniels

Pinterest has introduced a ban on advertising that features weight loss language and imagery across its platform in a bid to promote body neutrality and acceptance

A third of UK brands plan to be carbon neutral by the end of 2023, says CLICKON survey

A three-year study of £2.2 billion of media investment across 46 brands in eight sectors has proven the effectiveness of OOH, according to Kinetic Worldwide