E-commerce, shoppable media and ESG cited among key challenges for major advertisers
ARCHIVE ▸ Mike Fletcher
Wunderman Thompson devised a hard-hitting, one-day print campaign for Sure this week, which emphasised the need for inclusive design in all areas of our lives. Running in the Telegraph, Metro, the Guardian and the Times, the ad read: “The world is a great place for people with disabilities*” The emphasis was on the big asterisk – or caveat – with the small… Continue reading Sure print execution shines light on need for inclusive societal design
Mobile-first demand side platform, Hawk has teamed up with audience planning tool, Skyrise Intelligence in a move that will give it access to telecommunications data from mobile network providers for over 20 million users
Ofcom has withdrawn from the UK’s equality workplace scheme run by Stonewall, citing the need to remain impartial and independent at all times
Shopify merchants across the UK will be able to add a shopping tab to their TikTok profiles as part of an extended partnership between the e-commerce and mobile video platforms.
DOOH creative that evolves delivers a 38% higher impact than that of static creative after five days, claims study
Digital Cycle South has been specifically designed for senior digital marketers, agency, e-commerce, ad-tech, brand and retail professionals
70% of American kids recall ads on YouTube versus 35% who recall ads on broadcast TV
M&C Saatchi’s ‘Tick it to change it’ campaign targets black communities via The Voice Newspaper
Independent media advisor, MediaSense has sold a majority stake in the business to private equity firm Apiary Capital.