The survey, powered by Panelbase, was conducted to mark the one-year anniversary of the UK  chapter of the Unstereotype Alliance

Independent media agency, the7stars Group has launched a business acceleration consultancy, with the aim of closing the gap between martech and media investment. 

E-commerce, shoppable media and ESG cited among key challenges for major advertisers

Wunderman Thompson devised a hard-hitting, one-day print campaign for Sure this week, which emphasised the need for inclusive design in all areas of our lives.  Running in the Telegraph, Metro, the Guardian and the Times, the ad read: “The world is a great place for people with disabilities*” The emphasis was on the big asterisk – or caveat – with the small… Continue reading Sure print execution shines light on need for inclusive societal design

Mobile-first demand side platform, Hawk has teamed up with audience planning tool, Skyrise Intelligence in a move that will give it access to telecommunications data from mobile network providers for over 20 million users

Ofcom has withdrawn from the UK’s equality workplace scheme run by Stonewall, citing the need to remain impartial and independent at all times

Shopify merchants across the UK will be able to add a shopping tab to their TikTok profiles as part of an extended partnership between the e-commerce and mobile video platforms. 

DOOH creative that evolves delivers a 38% higher impact than that of static creative after five days, claims study

Digital Cycle South has been specifically designed for senior digital marketers, agency, e-commerce, ad-tech, brand and retail professionals

70% of American kids recall ads on YouTube versus 35% who recall ads on broadcast TV