To combat planners’ prejudices that radio is an analogue medium for an analogue age, the RAB recently used a combination of neuroscience and smartphones in research introduced by Mark Barber to yesterday’s MRG conference at RIBA.
ARCHIVE ▸ Julie MacManus
Live from the MRG in Malta: Steven Van Belleghem from InSites Consulting challenged Friday morning’s non-Tweeting MRG delegates to start implementing conversations with their brands’ consumers within the next 48 hours.
Tom Ewing of Kantar Media kicked off the piracy debate with an insight into the challenges of researching the murky world of piracy, following on from his “Content piracy – a fiendish problem for media researchers” article.
In his keynote speech at the MRG conference in Malta, Nigel Walley, Decipher, talks about the convergence of internet and TV, which is already bringing a huge level of complexity to the TV ecosystem.
Helen Croxson, head of commercial research at Channel 4, spoke at today’s MRG Conference about how Video-on-Demand is helping consumers make sense of overwhelming levels of choice.4oD launched around the time of the last MRG conference two years ago and has gone through many changes over that time in terms of the technology it uses… Continue reading MRG Conference 2008:Understanding the Age of Video-on-Demand