The FaceBucket phenomenon raises important issues around the modern tech world’s consumption of mobile video, writes Greg Grimmer, Global COO, Fetch.

After a busy start to the year that has seen both his ‘meeja’ social life and Newsline presence suffer, Greg Grimmer, now global COO of mobile startup Fetch, is back – and according to him, the world’s gone Globile.

Greg Grimmer predicts the key things in media that definitely will happen in 2014, as well as some more interesting – and slightly off the radar – ideas that could have big implications for the sector.

Dead dotcoms are being resurrected – but will they regain a place in our online hearts? Greg Grimmer is not convinced; there is a reason why great brand owners like P&G and Unilever kill brands and relaunch new ones…

There has been a lot of confusion in the UK about Native Advertising, and, despite its obvious – and less obvious – benefits, there is already a backlash growing. Here, Greg Grimmer digests the arguments and explains what we need to do to make it work.

Simon Pont recently launched his new book ‘Digital State: How the internet is changing everything‘, and Newsline regular Greg Grimmer has contributed. So what exactly does he say the Digital State is?

Online display advertising has failed and in its wake comes Native Advertising – a term we’ll all be using by 2014, we’re assured. But there is much confusion outside of the US about what it even means, never mind having the know-how to pitch its use to a client. Never fear, because Greg Grimmer has a simpler explanation for what he says is the Next Big Thing.

Greg Grimmer this month reports back on one of those crucial pieces of client liaison that doesn’t fall foul of the Bribery Act. Yes, the Media Jolly has survived the recession and remains an essential part of ‘The Business’. So how did he end up getting whiplash?

18 months ago Greg Grimmer caused some distress with his column, poking fun at a certain – newly re-branded – media trade body. Has he changed his mind since then? After an awkward lunch with the CEO and some interesting conferences, things may have turned a corner…

Last year Greg Grimmer had to pretend to be a plumber to mask his allegiance to advertising – but this year, as Ad Week finally comes to the UK – with Media Playground a partner event – he wants us to stand proud and finally celebrate his beloved industry.