ARCHIVE ▸ Chad Potter
Perhaps as a result of the election, May was a reasonably stable month for national newspapers – with a rare sight of (very modest) growth in the Sunday market. Here are Newsline’s key take-outs.
In its second consecutive month of decline, MailOnline was down -2.32%, keeping its total audience under 14 million.
Zenith is one of the leading global media agency networks providing marketers with an extensive range of services including communications strategy, planning, media buying & negotiation, digital, research and analytics.
WARC is a service offering advertising best practice, evidence and insights from the world’s leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.
UK Online Measurement Company (UKOM): Industry governed, multi-platform audience measurement in partnership with comScore.
TRP Research was created in 1999 by media research professionals with a passion for deriving utility and meaning from raw media measurement information.TRP Research is one of the largest and most successful suppliers of media research insight and information in their field.
The Office for National Statistics (ONS) is the UK’s largest independent producer of official statistics and is the recognised national statistical institute for the UK. It is responsible for collecting and publishing statistics related to the economy, population and society at national, regional and local levels. It also conducts the census in England and Wales… Continue reading ONS
The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom.The IPA runs TouchPoints – its Hub Survey is based on a representative sample of c.6,000 adults aged 15+, living in Great Britain. Full methodology available here: http://www.ipa.co.uk/page/touchpoints-methodology#.WO9IoaK1uHs
GroupM, the world’s leading full-service media investment management operation, was created by WPP to oversee its assets in this sector. These assets include MediaCom Worldwide, MEC Global, Mindshare Worldwide and MAXUS. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit… Continue reading GroupM