Radiocentre is the industry body for commercial radio. It works on behalf of over 40 stakeholders who operate over 300 licensed radio stations across the UK and represent 90% of commercial radio in terms of listening and revenue. It performs three main functions on behalf of our members: Advertising: Drive industry revenue by promoting the… Continue reading Radiocentre
ARCHIVE ▸ Anne Tucker
Outsmart is the marketing body for the out-of-home industry and is there to inform, educate and inspire people about Out of Home (OOH). It’s aim is to help advertisers and agencies get excited about OOH and make it a ‘must have’ on every media plan. It offers a comprehensive resource for anyone using or thinking… Continue reading Outsmart
Comscore’s 2019 “Global State of Mobile” report looks at the global mobile ecosystem to highlight trends and emerging opportunities. Behaviours related to mobile gaming, mobile commerce, ride-sharing and food ordering are explored in greater detail.Key topics covered in the report include:: An overview of mobile audience behaviour across key markets in North America, Europe, Latin… Continue reading Comscore: Global State of Mobile 2019
Full report available at: Mediatel > Connected > Connected Surveys > Explorer
The latest Digital Market Overview uses UKOM-approved Comscore data to offer a top-line snapshot into the online behaviour of the UK audience in the third quarter of 2019.To access the report, please click the link below:External Link:UKOM/comScore Digital Market Overview – Q3 2019
A new insight whitepaper report has been released by AudienceProject, covering traditional TV, online video & streaming, with a focus on Disney+.AudienceProject introduce the report: “On November 12, Disney launched its long-awaited streaming service Disney+ in the US, Canada and the Netherlands. With content ranging from Disney and Pixar classics to movies in the Star… Continue reading AudienceProject: Traditional TV, online video & streaming report
Comscore has released its latest report “Beyond Reach: News Engagement in the UK” within which it analyses news consumption in the UK, and the implications for advertisers and publishers.The report looks at, among other topics: The degree of competition in the UK marketplace The type of news being consumed, and how consumers access them The… Continue reading Comscore: Beyond Reach: News Engagement in the UK
A new insight whitepaper report has been released by AudienceProject, covering app and social media usage.Topics explored include these areas: Facebook users leave for other Facebook-owned platforms People younger than 25 years old who would not have a problem living without Facebook Not only social media apps are popular Diversity of app usage calls for… Continue reading AudienceProject: App & social media usage report