Nick Ashley is leaving the head of media role at Tesco, one of the UK’s biggest advertisers, to become UK managing director Tesco UK for sister company Dunnhumby.
Ashley (pictured, right), who joined Tesco five years ago from WPP media agency Mindshare, posted his job move on LinkedIn and added his focus will be on the growth of the Tesco Media and Insight Platform, which offers a “closed-loop” solution for media agencies and FMCG advertisers.
He added: “I have had the chance to work with the smartest, kindest and most sincere people possible, both within the company but also at our agencies MediaCom UK, BBH London, Kinetic and Dunnhumby. To do this on a resurgent brand, delivering innovation across multiple campaigns with multiple media partners, has been an amazing journey.”
Dunnhumby, founded by Edwina Dunn and Clive Humby, helped Tesco establish the Clubcard loyalty scheme in 1994 and is now a global data science consultancy that is wholly owned by Tesco.
How can TV today translate to brand growth? Watch Ashley debate at The Future of Brands alongside Channel 4’s Clare Peters, SixteenbyNine founder Elizabeth Anyaegbuna, and Finecast’s Stefan Jansen.