Amazon Prime Video’s inaugural broadcast of Thursday Night Football between the Kansas City Chiefs and Los Angeles Chargers on September 15 averaged 15.3 million viewers, the company stated.
The figure combines data from Nielsen, Amazon’s exclusive measurement partner, as well as first-party measurement metrics; Nielsen’s TV ratings alone found the broadcast average 13 million viewers.
That figure outpaces the number-two program of the night of September 15 on broadcast or cable (Young Sheldon on CBS) by 271% percent (13 million vs. 3.5 million).
Compared to last year’s Week 2 TNF matchup between the New York Giants and Washington Football Team (now Commanders) on NFL Network, Amazon’s broadcast brought in a 47% higher audience total (13 million vs. 8.84 million).
Amazon also stated it delivered an audience seven years younger than the average NFL audience through Week 2 of this season (46 vs. 53).
According to Statista, 76.6 million US households, around 60%, have an Amazon Prime subscription.