The Advertising Association has opened admissions for a UK trade mission at next month’s Cannes Lions festival in partnership with the UK Government.
The trade mission, run by the UK Advertising Exports Group in partnership with the Department of International Trade, will be backed by a marketing campaign supported by a group of industry partners including Channel 4, Pinterest, and Clear Channel.
The coalition, which aims to profile the UK media and advertising industry’s best companies in Cannes, also includes the Advertising Producers’ Association, Framestore, PwC, and ad agency M&C Saatchi.
The mission offers networking opportunities with international markets including Saudi Arabia, Brazil, Japan, South Korea, Egypt, India, and the Netherlands.
Stephen Woodford, the Advertising Association’s CEO, said: “We want our industry to be represented in the most creatively effective, inclusive and sustainable way possible and clearly demonstrate these attributes on the world stage.”
Members of the trade mission will receive exclusive opportunities to showcase work at roundtables as well as invites to the Creativity Rocks event on the LBB Beach which will celebrate UK advertising and the GREAT campaign.
The campaign at Cannes Lions follows the industry’s Export Month which saw DIT support trade missions to SXSW in March and the launch of the fourth annual report tracking export performance.
UK Advertising Exports Report 2022, released in March, reported that international trade in UK advertising and market-research services was worth £11.7bn in 2020, and was at the same level as the pre-pandemic conditions of 2019.